Dear Valued Clients, Candidates, and Partners,
We are excited to announce a significant milestone in our journey as a specialist recruitment agency:
After careful consideration and strategic planning, we unveil our new identity: Sought.
Formerly known as M11 Recruitment, this rebranding reflects our commitment to growth, innovation, and our relentless pursuit of excellence in the recruitment industry.
Why Sought?
"Sought" [verb] is the past participle of the verb "seek." It is used to indicate that someone or something has been actively looked for or pursued. When describing the action of searching or trying to obtain something, "sought" is the appropriate term. For example, if a recruitment agency is actively looking for talented individuals for a specific job, they might say they have "sought out the best candidates."
In general, "sought" is employed to convey the past tense of seeking or searching for something or someone.
What is Our Logo?
Our logo is ‘Sought.’ written in simple text with the full-stop resembling ‘completion’, ‘the definitive’ and being the ‘first and only choice’.
We describe the S as ‘linked’. We chose this because linking people, ideas, places, ambitions and opportunity, is what we do.
Our Icon Logo cleverly rotates our ‘linked S’ backwards slightly, and repositions our orange and blue full-stops to create two 'person icons' being linked together with the appearance of a handshake.
What’s Changed?
Not much. Rest assured, while our name is changing, our dedication to serving you remains unwavering. Our team, values, and commitment to excellence all remain intact. You can continue to expect the same level of professionalism, personalised service, and innovative solutions that you have come to associate with M11 Recruitment.
Why Now?
1. Reflecting Our Ethos:
Sought encapsulates our core values and the essence of what we stand for as a recruitment agency.
Our mission has always been a simple two step approach:
a) To understand what you seek,
b) To turn that into what you sought.
2. Expanding Horizons:
As we evolve and expand our services, we recognise the need for a brand that transcends geographical boundaries and industry sectors. The name Sought is universal, representing our aspiration to be the go-to recruitment agency for various types of organisations, everywhere.
3. Serving Simplicity:
Sought symbolises simplicity for both clients and candidates.
Long drawn-out processes have never, and will never, be our style. We believe that the recruitment process should be straight-forward, timely and rewarding. Our new identity reflects our commitment to delivering a simple, reliable, honest and transparent service.
4. Staying Ahead of the Curve:
The business landscape is constantly evolving, and we understand the importance of staying ahead of the curve. Sought, with our modern and unique new branding, represents the innovation and modern adaptations we’ve been rolling out to improve our recruitment processes. More to come on this soon!
What's Next?
As we continue our journey as Sought, we invite you to join us in celebrating this transformation. Follow us on our updated social media channels, explore our revamped website, and stay tuned for upcoming announcements as we introduce new initiatives and services designed to elevate your recruitment experience.
We want to express our gratitude for your continued trust and support. Sought is more than just a new name; it represents a step forward in our shared journey towards success. We look forward to continuing to build meaningful connections and helping you find the talent or opportunities you seek.
Thank you for being a valued part of Sought’s ongoing journey!
www.sought.co.uk 0208 137 1111 info@sought.co.uk
